Introduction
Welcome to Marketality (“we,” “us,” “our”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit or interact with www.marketality.co (“Site”). It applies to all users—clients, prospects, visitors—and governs data processed through the Site.
Who We Are (Controller)
Marketality is the controller responsible for handling your personal data. You can reach us at:
- Email: info@marketality.co
- Address: 12941 North Freeway Suite 800-9 Houston, TX 77060
If applicable, you may also contact our Data Protection Officer at the same details.
What Information We Collect & How
We may collect:
- Identifiers & contact data (e.g. name, email, phone) you submit via forms or communications.
- Usage data (e.g. IP address, browser type, pages visited, referrer) collected via analytics (e.g. Google Analytics)
- SMS/MMS Communications By providing your mobile number, you consent to receive text messages from Marketality, which may include product information, project updates, and media. You may opt out at any time by replying STOP or request more information by replying HELP. Message frequency will vary. Standard message and data rates may apply.
- Your mobile number and other personal data collected via SMS opt-in will be used exclusively for sending you SMS communications from Marketality. We do not sell or share your mobile information with third parties for marketing purposes.
Purposes & Legal Basis for Processing
We use your data to:
- Provide marketing, branding, social media, and market research services.
- Respond to inquiries or requests.
- Improve our Site, content, and services.
- Where required, request your consent for specific processing (e.g. analytics cookies).
Disclosure to Third Parties
We may share your personal data with:
- Service providers (e.g. hosting, analytics, email platforms) under strict confidentiality.
- Legal or regulatory authorities, if required.
- In the event of business changes (e.g. merger, sale)—with proper notice to user.
Your Rights
Depending on your jurisdiction, you may have the right to:
- Access or receive a copy of your data.
- Correct, update, or delete your information.
- Restrict or object to processing.
- Withdraw consent (where processing is consent-based).
- Lodge a complaint with a supervisory authority (e.g. a DPA).
For EU users, additional rights under GDPR apply, including data portability California users have rights under CCPA—for instance, to know, delete, or opt out of sale.
Cookies & Tracking Technologies
Our Site may use cookies and similar tools for analytics, functionality, and marketing. You can manage cookie preferences via your browser or a banner (if present). We do not use tracking technologies to collect sensitive personal data without consent.
Children’s Privacy
Our Site is not intended for children under 13 (or higher age if required by local law). We do not knowingly collect personal data from minors. If identified, such data will be promptly deleted.
Do-Not-Track Signals
Our Site does not currently honor browser “Do-Not-Track” signals, but you can control cookies manually through your browser settings swimpoolschool.com.
Revisions to This Policy
We may update this policy periodically. The “Last Updated” date at the top reflects the most recent changes. Significant updates will be communicated and take effect upon posting.
Contact Us
If you have privacy-related questions, concerns, or requests, email us at: support@marketality.co.
